• You are receiving senior-level PR counsel.
• I have primarily focused on securing media coverage for my clients over the last 14 years.
• I have relationships with media in a variety of industries at the local, regional, and national levels.
• I am thorough and will leave no stone unturned as I research media opportunities, awards, or speaking opportunities for my clients.
• I try to keep my clients’ budgets lean with few “bells and whistles.” My goals is to secure media coverage that drives business and creates exposure for our clients.
• News announcement – product launch, introducing new company, etc.
• Event launch – generating exposure for the event
• Funding announcement – support getting coverage for venture capital funding news
• Expert source positioning – work to present an executive as an industry thought leader
• Gift guide outreach – secure inclusion in gift guide roundups (holidays, Cyber Monday, Valentine’s Day, etc.)
• General account management – draft releases, contributed articles, oversee speaking opp and award matrixes, etc